I talked about this on an online running forum, but I would like to expand on this here. Quite often I hear people say they get their initial shoes at a local running store, but will go online for other purchases because:
The store doesn't have the color I want
The store doesn't have the size I want
The shoe is cheaper online
The shoe will come to me faster
Ironically these are some of the people who believe in shopping locally. I'm going to be a bit harsh here for a moment....you don't believe in shopping locally if you are shopping online as opposed to your local store on a regular basis.
Here are some things you need to understand.
Shoes in general make up for 70%-75% of a running store's business.
When you place a special order with a running store for shoes, the store makes virtually no money on those shoes, because they are not buying them from a vendor at an optimal discount(almost no discount). The vendor is charging the store the shipping, and most if not all running stores DO NOT pass these costs on to you, out of a sense of customer service.
Approximately 75% of shoes which are special ordered are never purchased. Why? You found the color you want now at Dick's, or you went home online, because you didn't want to wait 7 days for your shoes.
Running stores can't have every size in stock. What they sell are the most common sizes. Yes, they will have some unusual sizes in stock, but not a regular stock of them. They can't, because shoes in a stock room is money not being made. Shoes = money to a running store.
At a running store, you aren't just buying shoes. You are paying for the expertise of the person who is selling the shoes, making sure they fit properly, and will advise you how to use and not use the shoes.
All of that is built into your $110 pair of shoes.
If all you do is buy accessories at the running store, they are making less than they should, because your shoes are being bought elsewhere.
I freely admit, I have a vested interest in this. I work in running specialty. I want to continue to work. I want running stores to succeed, because they are also more than stores, they are running community centers. The staff in those stores offer advice, training tips, injury screenings with local PTs or doctors, work with medical professionals to make sure their patients are getting good shoes for their needs.
Online is....online. Online won't tell you the difference between an Asics 2170 and an Asics GT-2000(there is a BIG difference).
The sales associate in the store will take an hour or more to make sure you are 100% satisfied with your shoes. That is a live person giving you individual attention for YOU. Let me know know when Zappos does that.
If I have made you think about buying locally more....good. I think there is an advantage to online. I would just make sure if you are dedicated to buying locally, it's a bit more than buying a packet of Gu.
Charlie