Note: The following is NOT about my normal running shoe.
The other day I spoke to a rep from a shoe vendor. They had asked me how I liked the shoes I had on my feet. I told them I liked them, but the problem I found was that the heel was weak, and because I supinate, I found the heel collapsed pretty quickly. In fact, if you were to look at the shoe right now, it would look like the Leaning Tower of Pisa. This was after two weeks of wear.
The rep looked at my shoe, and said, "Yeah, we use _____________ which is a soft material in the heel, so it will do that." I get it will do that, but how about getting some months under my belt before it happens. The rep was sympathetic, but added, "I'm sorry it didn't work for you, but that's how we are going to build the heel."
On a personal side, I felt that was an unsatisfactory answer, but I understood from the professional side. People want to feel "soft" under their feet. Since so many people break down the heel, I would like to see a shoe with a sturdier heel(kind of like my normal shoe).
My request to shoe companies is we supinators need shoes with stronger heels. Put the softer material elsewhere.
Charlie
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