The other day I saw that a lady needed help, so I asked her how I could help her. She told me she was waiting for one of the women on staff to help her. Seeing that the woman she was talking about was busy with another customer, I said, "Well let's see what I can do to help you." She was game. She needed workout apparel, and didn't know if I knew enough about women's apparel.
I not only knew, but she really liked all of the selections I picked for her. She underestimated me, because I'm a man. It's ok. I get underestimated all the time. You have to be confident in what you do, and tackle the challenge of being underestimated.
How do you overcome this? You have to learn the products in your store. As a man, I don't know how women's items fit, but I can sure ask, and I do. Female staff are always happy to help me with my questions. You can't be afraid to ask. If you don't know the answer when a customer asks, I think it's fine to tell them you don't know, but you will get an answer. Depending on the customer, humor is ok. I've joked "from personal experience I can't answer that, but..." Most women are good humored, and know you don't have that experience.
For this customer, I got her set up with a fitting room, then while she was in there, I looked for other items. She liked the other items. I also did involved the female staff member, and we tagged team to help. Never be afraid to tag team. It shows how much you want to help the customer.
In the end, the customer was pleased with everything, and walked out with $472 worth of merchandise. She didn't think I could help her, but in the end, I not only helped her, but overcame the underestimation to do it, and she asked for my name for the future. I will be a go to person for her.
Study, be confident, and tag team....you can overcome being underestimated and be a success.
Charlie
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