Monday, September 12, 2016

Your Local Running Store

When I get asked what I do for work, and I explain I am in running specialty, I sometimes get a confused look. Running? Yes, running. You mean like shoes? Shoes, apparel, accessories, etc.. Hmmmm they have store for that? Yes they do. You get the gist.

Many runners go to running stores, many don't. Of course it's my business to get you to a running store. If you haven't been, what can you expect? If it's a good store, you can expect a judgement free zone, knowledgable people who will fit you for shoes, sports bras, apparel, and make recommendations to make your running better.

Now I know some of you think Dick's can help with this. No, not really. The fine folks at a store like Dick's are not trained as a running specialty store associate is trained. They know the brands and the what shoes they are. Rarely do they understand the mechanics of running or the shoes. Typically they don't know how to do a gait analysis, to assess your needs. Now this doesn't make them bad people. It just is not the place to go for your running needs and expertise.

Your local running store usually has social runs, so you can go out with a group of people for a run. The runs are casual, so no need to bring your Olympic speed. Some stores offer training programs to help you attain your 5K to Ultra Marathon goals. The staffs of the stores know a ton of running things, so use them as a resource.

If you haven't been to your local running store, head over, meet the folks, and become acquainted with them. I think you'll love it.

Charlie

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