Last week I talked about one of my favorite customers JB. In keeping with the notion that I can't mention specific names, today I want to talk about AS. AS is another young man who I have helped now for a few years.
When I first worked with AS, he was looking for shoes for hist first marathon. AS comes from a very nice family, so I got to know his mom as well in the process. She would talk to me about his goals, and how she wanted to encourage him. I offered advice to both. I figured the runner not only needs advice, but the support crew needs some too.
For his first marathon, his mom was going to follow him around the course on her bike, but she knew she couldn't go everywhere. She made a sign with his name on it, and asked if I could hold it up and cheer him on race day. We had a cheer section, so I was happy to do it.
On race day I saw him coming down the road. We were at mile 15, so I figured this would be a tough stretch for him. I got the sign, the cowbell, and the the crew ready to cheer him on. He flashed a smile and a wave as he went by.
Later, not only did his mom thanks us, but AS came into the store to tell me that he was at a low point in the race when we saw him, and that cheering section boosted his spirits, and he was able to keep going. I thought that was awfully nice of both of them to thank me. I was happy to do it.
Months later, AS ran Chicago. This time, his mom was worried about how to get around. I went over the course map, and where along the route she could easily get to. Again, another successful race for AS. Again, I was thanked for my help.
Since then, AS comes in to order his shoes, and talk a bit about his running. His mom comes in from time to time, and catches me up on his progress. I have made a point of telling her over time that I think she has raised one of the nicest boys I have ever met. I know that makes her feel good.
Every now and then I see AS running, or run into him at the grocery store, and he always asks about my running and progress. Yes, we check in with each other on our running. I think it's cool that he inquires about how I'm doing.
Now we come to yesterday. AS came into the store. I knew he bought shoes a few weeks ago, but this was a different visit. He wanted to tell me he is heading off to college this week. He wanted to come in, say good bye, and thank me for all the help I have given him. I told him it was my pleasure. I asked how his mom was doing. She's been a bit emotional, because now both her kids will be out in the world. He assured me he would be back at Thanksgiving for new shoes, and to catch me up on life. We shook hands, and off he went. I went into the back room and cried a bit. It felt like an old friend was moving on.
Again, I write a story like this, because I think those of us in the running specialty business have a unique relationship with our customers. We are advisor, coach, friend, sales person, and so much more to a good many folks. I doubt we have this kind of relationship with the folks at a big box store. We form a bond which is special, and it is truly one of the best parts of my job.
Whether he runs marathons, does Tris, or just jogs now and then, I hope AS does well with his running. I know he will do well in life. He is a good guy, with a level head on his shoulders.
Charlie
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